About Coffee
The story of coffee begins in Ethiopia, where legend says a goat herder named Kaldi discovered the energizing effects of coffee berries after noticing his goats dancing with energy. From there, coffee spread to Yemen, where it became a key part of Islamic culture, fueling long nights of prayer and study. As it made its way to Europe and beyond, coffee evolved from a simple brew into a symbol of social connection and intellectual exchange.
Throughout history, coffeehouses have served as meeting places for thinkers, artists, and everyday people seeking inspiration and conversation. They were called “penny universities” in 17th-century England because, for the price of a cup of coffee, you could engage in lively debates and learn from others. Even today, cafés around the world remain gathering spots for creativity, friendship, and business. Coffee brings people together across all walks of life.
Beyond its cultural importance, coffee has a fascinating journey from bean to cup. It starts as a bright red cherry, is harvested, processed, roasted, ground, and finally brewed into the drink we love. Each step affects the final flavor — from the soil the plant grows in to the skill of the roaster. Coffee is a blend of science and art, creating an experience that awakens both the senses and the spirit.